Super Bowl advertising is a litmus test of sorts. When the economy is thriving, the slots are priced high and sell fast. When the economy stalls, special deals are more likely and some of the major marketing players bow out. 2011 is an interesting year. While the country shakes off the malaise of the recession [...]
Applying Sports Lessons to Business
Sports are remarkably goal-centered. Each player knows what they need to do to be successful and is given the opportunity to carry it out. When they are successful, they are rewarded a predetermined amount of points. This focus of purpose permeates the sporting world, which is why in most sports, a player’s efforts culminate in [...]
